Food Network
Digital designs for Food Network
Published on: 
2011
Art Direction, Creative Direction, Web Design

  • Food Network
    Designs for the website, microsites, ad sales projects and more
  • During my years at Food Network, I had the unique experience of running Food Network’s website. I was promoted to Website Director, in charge of the editorial, production, and sales initiatives for the entire site. I worked to produce many franchise programs that are still successful today. My main goal was to build out our online presence by creating a cohesive experience with the on-air network. We created a cyclical structure that drove traffic to the on-air programming, which in turn pushed people back to the website. It was enormously successful and grew page views into the hundreds of millions.
  • DAVE DOES / EAT THIS WITH DAVE LIEBERMAN
    Worked with the digital agency, Firstborn, to create one of the very first, fully interactive web shows. 
  • Dave Does Webisode: Aphrodisiacs